PR Newswire Press Release - September 16, 2015 - #Socialmedia Opportunity In Latino Business Market

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PR Newswire Press Release - September 16, 2015 - #Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media

Significant opportunities for digital service companies to meet needs in emergent Latino business market @MILAResearch

September 16, 2015 (New York, NY) - New research from MILA Research and Advisory (MILA), a market research company focused on the Latino business market, reveals:

  • market characteristics of digital Latino businesses (e.g., language use, Hispanic population in ZIP, market focus, industry sector, and U.S. region),
  • digital services they use across market characteristics (e.g., social media, domain registrar, online video, and e-commerce services), and
  • market opportunities for digital service providers to serve the Latino market.

The rapid growth of Latino businesses is well documented by public and private organizations, such as the Ewing Marion Kauffmann Foundation (@KauffmanFDN), the U.S. Small Business Administration (@SBAgov), and the Minority Business Development Agency (@USMBDA). Understanding the digital capabilities of these businesses and identifying opportunities in the Latino business market is critical for digital companies, and for the growth of Latino businesses.

Dr. Jennifer M. Cordero, founder and CEO of MILA (@MILAResearch), explains: “Social media, domain registrar, online video, and e-commerce companies want to serve the Latino business market. Leaders in these companies need market intelligence about the digital services Latino businesses use to better serve this growing market.”

@MILAResearch identifies opportunities for #socialmedia, #domainregistration, #onlinevideo, and #ecommerce companies in the Latino market. There are also significant opportunities for #digitalmedia and #latinomarketing agencies developing #digitalstrategy solutions for the Latino market.

@MILAResearch finds that only 46% of #digitallatino businesses use #socialmedia to connect with customers and to market and sell online. @Facebook is the leading social media service among Latino businesses. Less than a third of Latino businesses use @Twitter, @LinkedIn, @GooglePlus, or @Yelp to market and sell online.

MILA also reveals competition among domain registrars. #Domainregistration companies play a critical role in helping Latino businesses develop digital strategies by offering digital product bundles. @GoDaddy and @Webdotcom lead the competition across market characteristics. Other domain registrars, such as @enom and @tucows, also have a share of the #digitallatino #business market.